digital marketing

People Don’t Follow Businesses to Watch Ads: What Should Businesses Post on Social Media? Part 1 /  by Leticia Gaidon Bradford

Why businesses need different strategies for websites and social media, and how authority, authenticity and connection influence what people choose to follow.

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Aberdeen Photographer: The Hate Economy | Why Outrage Has Become One of the Most Profitable Business Models /  by Leticia Gaidon Bradford

The hate economy rewards outrage over kindness. Discover how social media algorithms shape attention, behaviour, and why creating beauty still matters.

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