headshots aberdeen

Unveiling Authenticity: The Role Of Authentic Brand Photography For Business Growth. by Leticia Gaidon Bradford

Unveiling Authenticity: The Impact of Personalized Photography in Business

In a world inundated with stock photos and artificial generated images, authenticity has become the new currency of trust. Customers crave realness – they want to see the faces, the stories, and the heart behind the businesses they support. And that’s where authentic photography shines. It goes beyond mere visuals; it captures the soul of a business, conveying its personality, values, and unique identity in a way that resonates with audiences on a visceral level.

Throughout this blog, we’ll explore the various reasons why authentic photography is paramount for businesses looking to thrive in today’s competitive landscape. From building trust and credibility to evoking emotions and fostering engagement, we’ll uncover the undeniable impact that authentic imagery can have on shaping perceptions, driving conversions, and ultimately, cultivating long-lasting relationships with customers.

So, join me as we embark on a journey into the world of photography, authenticity, and business – where every image tells a story, and every story speaks volumes about the genuineness of a brand.

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New Year, New Me: Why You Should Update Your Professional Profile Picture. by Leticia Gaidon Bradford

New Year, New Me: Why You Should Update Your Professional Profile Picture Every Year

The beginning of the year started for me with doing a new headshot for a manager. That work generated the idea for this blog. Clearly, one of the routines that we should adopt in January is to renew our professional profile picture.

Click to read the 3 reasons why you should update your profile each new year.

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Valentine’s Day: Redefining This Dreadful Day. by Leticia Gaidon Bradford

Valentine’s Day: Redefining this dreadful day

Among the many celebrations, this is one of my least favourite. I’m sure I’m not alone thinking that Valentine’s Day is a dreadful day.  It is wrong in so many aspects…

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