One of the most overlooked but powerful tools in personal branding is your style, the way you present yourself in images that speak before you even say a word.
As a photographer, I don’t just press the shutter. I guide my clients through a process that begins with clarity – clarity about who you are, who you want to attract, and how you want to be seen. Your outfits, your posture, your facial expression – they all carry a message. My job is to make sure that message is aligned with your professional goals and personal essence.
What Does Your Outfit Say About You?
People form an impression of you within seconds of seeing your profile photo, and it only takes 0.05 seconds for them to judge your website. Those few seconds can make a big difference, especially online.
“Style, because your personality isn’t the first thing people see.”
Before we talk about what to wear, I always ask one important question:
Who are your ideal clients?
If you’re an entrepreneur, consultant, coach, or creative, the answer to this question will shape the entire session. Your styling should speak directly to your audience.
Are you targeting corporate professionals? Then a polished, structured look may build the right level of trust.
Are your clients in the wellness or creative space? You might want to express more ease, softness, and individuality.
Are you building a bold personal brand? Maybe colour and confidence are your signature elements.
© Leticia Gaidon Bradford Photography. Session with Dr Rachael Hamilton, GP, Transformational Coach and Lifestyle Medicine Advocate Women’s Health Specialist Founder of Vibrant Doctors Ltd.
A Session That Feels As Good As It Looks
Styling isn’t just about aesthetics, it’s about how you feel in your clothes. When you wear something that feels right for who you are and what you want to communicate, you carry yourself differently. You move with intention, and that confidence translates directly into your images.
That’s why I work closely with my clients before the shoot to help them choose outfits that reflect their brand and flatter their body shape, but most importantly, outfits they feel comfortable and powerful in.
“Everything you do is a signature of who you are. So sign it with style.”
Align Your Image with Your Message
The most successful images are the ones that tell the truth, not the truth of the moment, but the truth of your potential.
In every session, my goal is to create portraits that are:
Elegant, without being an impostor.
Professional, without feeling impersonal.
Authentic, without losing impact.
© Leticia Gaidon Bradford Photography. Session with an executive in the renewable energy sector.
Whether it’s for your website, LinkedIn, dating profile, or personal brand, your portrait is part of your communication strategy. Let's make it a strong one.
If you're ready to create portraits that truly reflect who you are, and attract the kind of clients who value your work, I’d love to help you craft that image from start to finish.
Follow me in Instagram, Facebook or Threads. You can find me also in LinkedIn.
Thank you for reading.
Bye for now.